A public-private partnership taking vital maternal and newborn health messages to families across Pakistan through mass media, social platforms and frontline community workers.

UNICEF Pakistan, with the support of Haleon Pakistan, launched a nationwide Social and Behaviour Change Communication campaign focused on improving maternal and newborn health practices across Pakistan.

The campaign will reach families through national television, radio and social media, complemented by direct community engagement through frontline workers who will carry critical health messages door to door. This combination of mass communication and community-level outreach is designed to turn awareness into practical actions that can contribute to healthier outcomes for mothers and newborns.

The launch brought together senior national leadership, including Chairman Senate Syed Yousaf Raza Gillani; Dr. Malik Mukhtar Ahmad Bharath, Minister of State for National Health Services, Regulations and Coordination; Pernille Ironside, UNICEF Representative in Pakistan; as well as representatives from Haleon Pakistan and other distinguished stakeholders.

I am proud to lead this partnership from UNICEF’s side. It demonstrates the potential of strategic private sector partnerships to mobilize resources, expertise and reach in support of development priorities at scale.

My sincere appreciation to Haleon Pakistan for partnering with UNICEF on this important initiative and for its commitment to maternal and newborn health.

Partnerships such as this also demonstrate a broader opportunity: businesses can contribute far beyond traditional philanthropy. By combining the capabilities and resources of the private sector with UNICEF’s expertise and reach, we can develop initiatives that create meaningful and sustainable impact for children and families across Pakistan.

I welcome conversations with private sector organisations interested in exploring strategic partnerships with UNICEF to create impact for children and communities in Pakistan.

People, places,perspective.

UNICEF and Haleon Pakistan Launch Nationwide Maternal and Newborn Health Campaign

People, places,
perspective.